The Foresight research also finds that:
- For those who attended a boat show, the boat show had the most influence on their decision to buy a boat (57% ranking 4 or 5 on a 5 point scale) versus their experience at a dealership (54%) and the Internet (47%).
- Buyers said boat shows have the most influence during the interest/consideration phase of the purchase process. Boat show attendees often “discover” brands they may not have known about.
- Nearly six in ten new boat buyers (57%) attended at least one boat show in the 12 months prior to buying their boat.
- Nearly 20% of new boat buyers were first introduced to their dealer at a boat show.
“The Baltimore Boat Show is the most effective and fun way to compare boats and visit with a number of boat dealers all in one place. There’s no better way to get a great deal, while getting up close and personal with some of the region’s best and newest boats,” said show manager Tara Davis. “Whether you’re a long-time or novice boater, spending a day at the show will make sure you’re ready to hit the water just as soon as the boating season starts later this year.”
The recreational boating industry’s leading trade group, the National Marine Manufacturers Association (NMMA), which produces the show, reports that there's pent-up demand for boats and hopes to find buyers come out this year given signs of economic recovery and growth in consumer spending.
The NMMA notes an estimated 66 million Americans who went boating in 2009 increased the time they spent on their boats by four percent, demonstrating boating’s popularity despite the recession. In fact, the NMMA says nearly one million Americans (933,000) bought a powerboat in 2009. Eighty-two percent were pre-owned and 18 percent new versus a normal 72 percent pre-owned indicating people are buying and want to go boating but are choosing what they perceive to be a more value-oriented approach. Manufacturers are responding by offering more value priced new boats in 2011, a number of which can be financed for less than $250 per month and can be found at the show’s Affordability Pavilion.
What’s more, the most recent data from NMMA shows that boating is still big business in the Chesapeake Bay area. The Delmarva area generated $785 million in boat and related sales in 2009 alone and is home to more than 505,000 registered boats.
The Baltimore Boat Show boasts the best in boat shopping, but also offers fun attractions and educational opportunities for boaters of all ages. Visit with Russell Newberry from Discovery Channel’s Deadliest Catch, who will be available daily to meet and greet fans. Brush up on your boating and fishing skills with free seminars from the pros at the Annapolis School of Seamanship, Chesapeake Bay Magazine and the Recreational Powerboating Association. For those with a competitive spirit, try your hand at Saturday’s Crab Pickin’ Contest to win great prizes from Crab Shanty or our Nautical Challenge Trivia Competition to win a 2011 Sea Doo GTI 130 jet ski and trailer package valued at $10,000 from Pete’s Cycle Co. All boaters can appreciate the nautical craftsmanship of long-ago days through an extensive display of vintage boats and motors by members of the Chesapeake Bay Chapter of the Antique & Classic Boat Society.
There’s also plenty to see and do for your youngest boaters, who can join in on the fun by learning their nautical knots, boat navigation and other boating skills through hands-on sessions or interacting with marine life on the Fishmobile. Don’t miss special appearances by SpongeBob Squarepants as well as a visit by special guest marine biologist and Shark Week expert Andy Dehart.
For more information on these features, including seminar schedules and appearance times, as well as a full list of activities at the show, visit http://www.baltimoreboatshow.com/.
When: January 27-30, 2011
Thursday and Friday, January 27-28: 11:00 a.m.-9:00 p.m.
Saturday, January 29: 10:00 a.m.-9:00 p.m.
Sunday, January 30: 10:00 a.m.-5:00 p.m.
Where: Baltimore Convention Center
1 West Pratt Street (at Charles Street)
Baltimore, MD 21201
Tickets: Adults $10 (16 and older)
Youth 15 and under are FREE with a paid adult ticket
**Advance tickets can be purchased online at BaltimoreBoatShow.com.
Phone: 212.984.7000
Online: Visit us online, on Twitter and on Facebook for the latest updates and giveaways.
Twitter: www.twitter.com/BaltimoreBoatShow
Facebook: www.facebook.com/BaltimoreBoatShow
Media: Visit BaltimoreBoatShow.com to sign up for a media badge or contact Christine Pomorski at 202.737-9774 or cpomorski@nmma.org for press materials, photos and interviews.
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About the Baltimore Boat Show
The 57th annual Baltimore Boat Show is produced by the National Marine Manufacturers Association (NMMA), the world’s largest producer of boat shows and the leading association representing the recreational boating industry. NMMA member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters and anglers throughout the U.S. and Canada. The association is dedicated to industry growth through programs in public policy advocacy, market statistics and research, product quality assurance and promotion of the boating lifestyle. For more information, visit http://www.nmma.org/.
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